The newest member of the e.l.f. Cosmetics Camo family is carrying on the legacy of TikTok makeup fame. Much like the concealer in the collection, the beauty brand's Camo CC Cream ($14) has officially claimed viral status on social media for being an affordable dupe for some popular (and rather pricey) tinted complexion products and full-coverage foundations out there.

For those unfamiliar with the buzzy product, the Camo CC Cream is a medium-to-full-coverage, natural-finish foundation that's loaded with skin-care benefits. The buildable, lightweight formula is infused with superstar ingredients like hyaluronic acid to plump up and hydrate the skin, as well as niacinamide to help even out the skin tone over time. The CC Cream also helps to protect skin from damaging UV rays thanks to the addition of SPF 30.

Like any other beauty product, though, how you actually apply the Camo CC Cream to your skin can make a big difference in your final result. The five tips ahead will help you experience the foundation at its full potential.

While some skin types may be able to use the Camo CC Cream as a tinted moisturizer (it really is very hydrating), others may need the hydration boost of a formal facial moisturizer. As a rule, properly prepping the skin before makeup typically yields a smoother, more even foundation finish. It's also easier to physically blend foundation when the skin is well-moisturized and properly prepped, no matter if you're using your fingertips, a sponge, or a makeup brush.

To increase the wear of the Camo CC Cream and to get an even smoother skin finish than what the CC Cream can provide on its own, the brand recommends using the Poreless Putty Primer ($9). However, because the CC Cream gives skin a natural finish, you can really use it with any type of primer. If you're planning on wearing an extra-dewy or illuminating highlighter and you want to play up a glowy finish, we recommend first applying the Luminous Putty Primer ($9). Just be sure to let the primer sit for 30 seconds before applying any foundation.

If your foundation is buildable (and this CC cream is!), it's always a good idea to start with less product and build upon it if you need more coverage, rather than applying too much from the get-go. This stuff is so good, you definitely don't want to waste it. The brand recommends one to two full pumps for an airbrushed finish. The product itself provides a medium-to-full coverage, meaning one to two pumps should probably get you to that "medium" level.

One of the best things about the Camo CC Cream is that it really works well with all application tools — sponges, makeup brushes, and fingertips.

We've found success applying the CC cream with a sponge to create light, medium, and full-coverage looks. (Tip: apply just one teeny-tiny pump and blend for a sheer, barely there foundation look.)

For more of an airbrushed finish, e.l.f. Cosmetics recommends applying the CC cream with the brand's dual-sided Concealer and Foundation Complexion Duo Brush ($8), but a regular foundation brush will do the trick as well. Reaching for this tool is particularly helpful when you want more coverage.

While the CC cream has impressive staying power all on its own, depending on your skin type, the weather, and your plans, you may want to set your entire makeup look with a setting powder or a setting spray. We love the Stay All Night Micro-Fine Setting Mist ($10) because it helps set makeup for up to 16 hours and is infused with skin-soothing ingredients, like cucumber and aloe.

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